"Adore Me presents a critical privacy risk score of 78/100 due to extensive collection of sensitive intimate apparel preferences and body measurements, aggressive third-party data sharing with Google (advertising networks, GTM, Demand Gen) and Facebook for behavioral targeting, and comprehensive A/B testing across 30+ experiments without clear user consent. Data retention periods are largely unspecified, user controls are limited, and targeted advertising opt-outs are not clearly documented, enabling discriminatory targeting based on membership status and purchase behavior."
adoreme Privacy Concerns & Scorecard
Extensive collection of sensitive intimate apparel preferences and body measurements without clear consent mechanisms. Data includes bra cup size, body type, padding level, panty shape, and detailed product preferences linked to intimate wear.
Data shared with multiple advertising networks and analytics providers including Google (Google Analytics, Google Tag Manager GTM-M7TZBC, Google Demand Gen, Google Sign-In, Federated Credential Management), Facebook (app ID 210045095735080), and Stripe without granular user consent.
Extensive cross-site behavioral tracking and retargeting through Google Tag Manager, Facebook pixel, and multiple AI recommendation engines (Celeste, Veesual) tracking user behavior across pages without clear opt-out visible in policy segments.
Limited transparency regarding data collection purposes, third-party sharing details, and user rights. Policy references external documents (Terms of Use, Privacy Policy, A-List Rewards Terms) without full disclosure in analyzed segments.
No disclosed data portability/export mechanism or account deletion guarantee. Users cannot easily retrieve, transfer, or ensure deletion of collected intimate preference data and behavioral profiles.
No recommended actions at this time.
Automate your privacy
Connect your accounts to TrueTerms to automate these privacy actions and monitor policy changes.
Data Collection & Tracking
Personal Information Collected
Account creation, authentication, payment processing, SMS marketing, order fulfillment
Product personalization, content filtering, targeted marketing, customer segmentation (VIP/Elite/PayGo classification)
Product recommendations (via Celeste and Veesual AI engines), behavioral targeting, A/B testing, personalization
Cross-device tracking, location-based content, platform-specific experience, fraud detection
Customer segmentation, targeted offers, membership-based product visibility, retention marketing, differential service access
Campaign attribution, marketing effectiveness measurement, experiment optimization, conversion tracking
Cross-Platform Tracking
Adore Me tracks you across its website and mobile apps (iOS, Android) using Google Tag Manager, Facebook Pixel, and device identifiers. Your browsing behavior, product preferences, and membership status are tracked across platforms and synced server-side (server-side.adoreme.com), enabling Adore Me to build cross-device profiles and target you with consistent ads and content across web and app.
Tracking Methods:
Google Tag Manager (GTM-M7TZBC)
Server-side and client-side tag management tracking conversion events, page views, user behavior, A/B test participation, and sharing data with Google analytics and advertising platforms
Facebook Pixel (App ID: 210045095735080)
Tracks user behavior for Facebook ad retargeting, conversion tracking, and cross-site behavioral profiling for targeted advertising campaigns
Tracking Cookies (7-day retention)
Web survey tracking cookies retained for 7 days (604800000 milliseconds); used for survey participation tracking and user identification
Device Fingerprinting & Mobile Identifiers
Device type detection, OS detection, bot status detection, webview detection, and mobile device identifiers enable cross-platform user profiling despite cookie deletion
AI Recommendation Engines (Celeste, Veesual)
Proprietary AI systems track browsing behavior, product preferences, and intimate apparel choices to provide personalized recommendations and enable behavioral profiling
Google Sign-In & Federated Credential Management
OAuth login integration with Google enables cross-site tracking and data sharing through Google's federated authentication system
AI & Data Training
adoreme does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed adoreme
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.