"Adobe presents a high-risk privacy profile comparable to Google and Microsoft (55-70 range) with aggressive data collection practices including biometric data, precise geolocation, and automated content analysis. The company shares extensively with advertising networks, data brokers, and corporate affiliates, and employs multiple tracking technologies including session replay and email beacons by default. Vague retention policies, indefinite storage of user-generated content on public platforms, and mandatory data collection for account functionality significantly limit user control over personal information."
adobe Privacy Concerns & Scorecard
Adobe collects extensive biometric data including faceprints and voiceprints with limited transparency on retention and use cases
Broad sharing with advertising networks and partners for marketing purposes including behavioral data
Session replay technology recreates and records user sessions for analysis
Account deletion does not guarantee complete data deletion across all systems
User-generated content posted publicly may remain accessible indefinitely even after deletion requests
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, service delivery, customer support, billing
Content organization (facial recognition, voice analysis), security, authentication
Service localization, personalization, location-based features
Service optimization, compatibility, crash reporting, security
Service improvement, user experience optimization, analytics
Service delivery, content organization, abuse/CSAM detection, automated analysis
Billing, payment processing, fraud prevention
Social integration, contact suggestions, communication platforms
Personalization, marketing, content recommendations, targeted advertising
Educational service delivery
Cross-Platform Tracking
Adobe tracks user behavior across its family of services and partners through cookies, session replay technology, and web beacons, combining this data to build cross-platform user profiles shared with advertising networks and social media platforms for targeted advertising. Device IDs and browser fingerprinting enable tracking across different browsers and devices where Adobe services are accessed.
Tracking Methods:
Cookies
First-party and third-party cookies used to track user behavior across Adobe services and partner websites for analytics and advertising
Web Beacons
Tracking pixels embedded in marketing emails to monitor whether emails are opened and links are clicked
Device Fingerprinting
Collection of device characteristics and settings to create unique device identifiers for tracking across browsers and devices
Session Replay
Technology that recreates and records user sessions on Adobe websites and apps to analyze user behavior and identify usability issues
Social Media Pixels
Pixels shared with Facebook and other social platforms to track user actions and enable cross-platform advertising
Analytics SDKs
Software integrated into Adobe apps and services to collect usage data and behavioral information for analytics providers
AI & Data Training
adobe uses your content to train AI
Below is what's used and how (if at all) you can object.
What Content Is Used
Photos
User photos stored in Adobe cloud services are subject to automated analysis and human review for content organization, facial recognition, CSAM/abuse detection, and potentially model training
Videos
User videos are automatically scanned and analyzed by machine learning and human reviewers for abuse detection and content organization
Documents
User documents stored in cloud services may be analyzed using automated techniques and human review
User Interactions & Prompts
User interactions with Adobe services and prompts provided to generative AI features are used for model improvement and analysis
How to Object
- 1
Log into your Adobe account > Privacy Settings > Uncheck 'Content Analytics' to opt out of machine learning analysis. Biometric features (facial recognition, voice analysis) can be disabled in application Preferences > Privacy > Biometric Features. Note: Abuse/CSAM detection analysis is mandatory for cloud services and cannot be opted out.
Why We Analyzed adobe
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.