"Acuity Scheduling presents a high-risk privacy profile (72/100) comparable to Google/Microsoft services, driven by extensive collection of sensitive financial and biometric data, broad sharing with advertising networks and law enforcement, pervasive cross-context behavioral tracking, and vague retention policies with delayed deletion. Critical concerns include biometric facial geometry collection via third-party identity vendors, indefinite retention of de-identified data with unverifiable re-identification protections, and lack of meaningful opt-out mechanisms outside specific US states. Users have limited control over data deletion timelines, international transfers, and automated decision-making processes."
acuityscheduling Privacy Concerns & Scorecard
Broad sharing of personal data including sensitive identifiers with multiple categories of third parties for cross-context behavioral advertising and marketing purposes
Extensive collection of highly sensitive financial and government identification data including bank account details, tax identifiers, government-issued documents, biometric facial geometry scans, and precise location information
Automated decision-making used for fraud detection, identity verification, and eligibility determination with limited transparency or opt-out mechanisms described
Cross-context behavioral advertising using cookies, unique identifiers, and account history to target users across the web, with limited opt-out mechanisms
Vague retention periods with data retained indefinitely in de-identified form with no clear guarantees against re-identification or limits on use
Data deletion requests do not guarantee immediate or complete removal from all systems, with described 'delays in deletion of personal information from systems after deletion requests'
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, authentication, identity verification, fraud prevention, and compliance with financial regulations
Payment processing, fraud detection, financial compliance, and identity verification
Service delivery, customer support, location-based features, fraud prevention, and law enforcement compliance
Identity verification and fraud prevention
Service functionality, security, analytics, and targeted advertising
Service improvement, analytics, fraud prevention, and advertising personalization
Analytics, remembering preferences, preventing fraud, and enabling targeted advertising
Service delivery, business development, sales outreach, and industry compliance
Customer support, service delivery, sales purposes, and fraud investigation
Account authentication, service integration, and third-party feature access
Cross-Platform Tracking
Acuity Scheduling tracks you across the internet using cookies, pixels, and advertising identifiers shared with social media platforms (Facebook, Google, Apple) and ad networks for behavioral targeting and ad measurement. Your site activity and account history are shared with third-party online services to tailor ads shown to you on other websites and social platforms, creating a cross-platform behavioral profile.
Tracking Methods:
First-Party Cookies
Cookies set by acuityscheduling.com to maintain sessions, remember preferences, and track user activity within Acuity's site
Third-Party Tracking Pixels & Tags
Tracking pixels and code from advertising platforms (Facebook Pixel, Google Analytics, etc.) embedded in Acuity's site to track user behavior across the web and measure ad performance
Advertising Identifiers (AAIDs/IDFAs)
Unique advertising identifiers from mobile devices and browsers used to identify and track users across advertising platforms for behavioral targeting and frequency capping
Social Media Authentication & Pixels
Authentication through Facebook, Google, and Apple allows those platforms to receive sign-in events; social pixels embedded on Acuity's site track user actions for retargeting on social platforms
Device Fingerprinting
Collection of device attributes (browser, OS, plugins, timezone, IP address) to create a unique identifier that persists across browsing sessions even without cookies
AI & Data Training
acuityscheduling does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed acuityscheduling
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.