"1Password presents a moderate-to-high privacy risk score of 52, driven primarily by extensive data collection (including payment details, device identifiers, and location data), broad sharing with marketing partners and business administrators, and use of tracking technologies for advertising purposes. While the service provides some user controls through opt-out mechanisms and account deletion options, vague retention policies, international data transfers, and limited transparency around data persistence after deletion create meaningful privacy concerns. The risk is significantly elevated for business users whose data is accessible to administrators with limited individual control."
1password Privacy Concerns & Scorecard
Family account organizers have broad visibility into other users' account activity and settings, and business employees may lose access to product data when employment ends with limited control over account restrictions.
Data is shared with marketing partners and third-party marketing services for advertising purposes, which may constitute a 'sale' under privacy laws. Business account administrators have broad access to employee data including usage insights.
1Password uses cookies and tracking technologies for advertising purposes on websites, collecting product usage and browsing activity data to optimize advertisement delivery and measure marketing effectiveness.
Diagnostic and communication data collection includes full contents of chatbot communications, crash reports, software errors, and support records that may be reviewed by automated technology and used for training purposes.
Account deletion does not guarantee complete data removal, as data may persist in business records and backups even after deletion requests per retention policy.
No recommended actions at this time.
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Data Collection & Tracking
Personal Information Collected
Account creation, customer support, communications, and billing
Processing payments, billing, subscription management, and fraud prevention
Account verification, service localization, and marketing communications
Service operation, security, user authentication, and technical diagnostics
Product improvement, feature adoption tracking, marketing communications, and analytics
Account access, authentication, and security
Customer support, product troubleshooting, quality assurance, and training
Service integration, business workflow automation, and account management
Cross-Platform Tracking
1Password does not describe cross-site behavioral tracking or retargeting across other websites and apps. Tracking is limited to 1password.com website using cookies and marketing pixels, and does not extend to third-party sites. In-app tracking is not described as cross-platform.
Tracking Methods:
Cookies
First-party and third-party cookies used on 1password.com for analytics, advertising optimization, and marketing effectiveness measurement
Tracking Pixels
Marketing pixels used on 1password.com to measure ad performance and user engagement with marketing content
Analytics
Product usage analytics collected in-app and on website to understand user behavior, feature adoption, and engagement trends
Device Identifiers
Trusted device identifiers stored to distinguish between user devices and track login patterns
AI & Data Training
1password does not train AI on your content
Based on their public policy, your content is not used to train AI models.
How to Object
No opt-out available
This service does not currently provide a public way to opt out of AI training.
Why We Analyzed 1password
TrueTerms automatically audits privacy policies and data practices using advanced machine learning to keep you informed and protected. This scorecard is based on the latest available public terms of service and privacy policies as of 2026.